In a tough home selling market, it’s important to gain an advantage over other houses on the market. That’s especially true if you’re selling your own home. Here’s an idea you might want to try.
Create a home selling sheet. Whether working with a real estate agent or not, a one-sided or double-sided summary sheet about your home helps you get the word out about home features that don’t always make it into real estate listings. You know what you loved most about your home, and a selling sheet provides you or your real estate agent with specific talking points. You can also put the sheet in neighborhood mailboxes, post it online or on local bulletin boards. Plus, it puts you on par with home builders who build buyer excitement with exciting brochures about a homes’ amenities.
What should you include in your home selling sheet?
1. A 100-125 word description of your home. Include three to five highlights that describe the best features about your home (think about why you loved living there). Does the master bedroom get morning sunshine? Does the home have a country kitchen? Or a chef’s kitchen with an island? Is the living room spacious? Is there a picture window, an English garden?, a private deck? The only criteria to use is honesty; you don’t want to disappoint buyers once they see your home!
2. A point form list of best construction or maintenance features and upgrades. Take credit for the money you’ve invested in your home! List upgraded windows, extra insulation, energy efficient appliances, a large hot water heater or new furnace, new siding, a recently replaced roof, energy efficient appliances. Include manufacturer’s brand names if prestigious. Include utility costs and taxes if they’re low, and any landscaping features.
3. A few photos of your home’s exterior and interior. Outdoor photos are best taken in late spring, summer or fall, on a sunny day with the sun at your back. Take indoor photos with drapes open, as much natural light as possible. Remove all visible clutter, including patterned pillows and blankets to make rooms look larger. Take lots of photos and choose from the best. Use a wide-angle lens (it makes a BIG difference) and a flash inside. Nothing is gloomier than a dark-looking rooms. Just include the best photos on your sheet.
4. A floor plan of all the finished floors. If you don’t have a floor plan you can reduce to fit on a page or less, consider getting a drafting student at a local college to draw one up. Providing them with a sketch with room dimensions, window and door locations will save you money.
A home selling sheet not only alerts buyers to all the reasons they should consider you rhome, but keeps your home top of mind with potential buyers.